THE SKY ISN'T FALLING, YET!

Marketing in a recession is critical to maintain growth and keep your business afloat, too.  Studies have shown that companies that continue to market during tough economic times often experience growth during those times, while businesses that cut their marketing efforts will see a decrease in sales.

A McGraw-Hill Research study of over 600 businesses found that:

• businesses that maintained or increased their marketing spending during this time averaged higher sales growth during the recession and in the following three years

• sales rose 256% for those businesses that maintained or increased their ad spending during the recession over those that had cut back


A 2001 study found that aggressive recession advertisers increased market share 2½ times the average for all businesses following the recession.

During tough times, the worst thing you can do is hide from your customers or prospects. In fact, with so many companies doing just that, the marketplace is quieter—and ripe with opportunity for those businesses with the courage to continue to market!